Sarai Rivera, of Worcester District 4, has announced that she will not seek re-election to a seventh term. Rivera’s choice was influenced by the desire for privacy for her and her husband to spend time with family and process the loss of their son, Zacarias Ortiz, who died in a pedestrian accident on Christmas Day in 2020. Rivera intends to work to honor him both in Worcester and in his birthplace of Guatemala, and as the project grows, her family will need to devote more time to it. Rivera is not the first councilor to announce that they will not run for reelection. District 1 Councilor Sean Rose announced in early December that he would not seek re-election to a fourth term.
Jerry Filmore is the Founder and Editor-in-Chief of What’s Up Worcester News, Inc. is a 501(c)(3) nonprofit organization community news outlet dedicated to informing, engaging, and empowering Worcester through accessible, accurate, and inclusive storytelling. With over a decade of experience in management, community organizing, and media production, Jerry leads with a passion for amplifying local voices and spotlighting the people, places, and stories that make Worcester Massachusetts thrive.
When he’s not producing new shows or organizing community initiatives like Woo CommuniTree or Worcester Voices: Community Awards & Celebration Night, you can find Jerry collaborating with local creatives, mentoring young reporters, and continuing to build bridges across Worcester’s neighborhoods.
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager