Last Updated: October 2025

Purpose

At What’s Up Worcester News, Inc., we value your privacy and are committed to protecting any personal information you share with us. This policy outlines how we collect, use, and protect information from visitors, donors, subscribers, and community members who interact with our website, social media platforms, and other digital channels.

1. Information We Collect

We collect only the information necessary to improve our services and maintain communication with our audience. This may include:

Personal Information: Name, email address, phone number, or mailing address (when you subscribe, donate, or contact us).
Non-Personal Information: Browser type, device, IP address, and pages visited (collected automatically through website analytics).
Donation Information: If you choose to donate, your payment details are processed securely through our third-party payment processor. What’s Up Worcester does not store or have access to your full payment information.

2. How We Use Information

We use the collected information to:

Send newsletters, event updates, and community news
Respond to inquiries or feedback
Process donations and issue receipts
Improve website performance and user experience
Maintain accurate records for transparency and nonprofit reporting

We will never sell, rent, or trade your personal information to anyone for any reason.

3. Email and Communications

By subscribing to our newsletter or contacting us, you consent to receive periodic communications from What’s Up Worcester.
You can unsubscribe at any time using the link at the bottom of our emails or by contacting [email protected].

4. Cookies and Analytics

Our website may use cookies or third-party analytics tools (like Google Analytics or Brevo) to understand how visitors use our site.
Cookies help us improve site performance and customize your experience. You can disable cookies in your browser settings at any time.

5. Data Protection

We take reasonable and appropriate security measures to protect your information from loss, misuse, or unauthorized access.
All data is stored on secure servers, and access is limited to authorized staff for legitimate organizational purposes.

6. Third-Party Links

Our website and social media may contain links to external sites.
What’s Up Worcester is not responsible for the privacy practices or content of those websites. We encourage users to review the privacy policies of any third-party sites they visit.

7. Children’s Privacy

We do not knowingly collect personal information from children under 13 without parental consent.
If we discover that such information has been collected without consent, we will delete it immediately.

8. Donor Privacy

We respect our donors’ privacy.
All personal information collected for donations (such as name, address, and contribution amount) is used only for processing and acknowledgment purposes and will not be shared publicly without explicit consent, except as required by law.

9. Policy Updates

What’s Up Worcester may update this Privacy Policy periodically to reflect changes in our operations or legal requirements.
The most current version will always be posted on our website with the “Last Updated” date at the top.

10. Contact Us

If you have questions or concerns about this Privacy Policy, please contact:
📧 [email protected]
📍 What’s Up Worcester News, Inc.
Worcester, Massachusetts